Rakam

The product is a product analytics platform that runs directly on a customer's data warehouse to enable ad-hoc behavioral analysis without SQL and without duplicating or moving data. It solves the problem of non-technical teams needing to run segmentation, funnel, retention and flow queries on event data. It sells to analytics engineers, data teams and product, marketing, finance and business users in B2B companies that centralize data in a warehouse and use dbt. It is positioned against traditional BI tools and third-party product analytics tools by querying the warehouse in place, not charging by data volume, and offering specialized reporting interfaces.

Key features

• Segmentation analysis
• Funnel analysis
• Retention analysis
• Flow / path analysis
• SQL query interface
• Dashboards as code or drag-and-drop
• Connects directly to data warehouse
• No data duplication or ingestion
• dbt Core integration via Git sync
• Define metrics as code with Metriql
• Automatic incremental roll-up tables
• Event tracking via open-source API