Puck

The product is an agentic visual editor that builds, generates and personalizes production-ready UI using a team's actual components, solving engineering bottlenecks in creating and updating on-brand interfaces. It sells to developers, designers and product teams in B2B companies that need to embed editing capabilities inside their own websites or applications. It is positioned against coding agents and AI site builders as running inside the customer's app with JSON output, customer-owned data, and an MIT-licensed open-source core.

Key features

• Drag-and-drop editor using actual components
• Generate on-brand experiences with AI
• Real-time AI personalization per user
• Embed directly inside website or app
• Connect backend APIs and data
• Branding guardrails and rules
• Context controls for AI agent
• AI copilot inside app
• Design Mode for component generation
• Headless APIs for custom agents
• Bring your own AI provider/models
• JSON output with data ownership