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Ordinary

A mixed reality prototyping platform for validating in-car interfaces, materials, and spatial flows at true scale.

ordinary.spacePrototypingJan 2025Oslo, Norway1-10

A mixed reality prototyping platform for automotive UX and interior design teams to validate in-car interfaces, materials, and spatial flows at true scale. It solves the problem of costly sequential prototyping by enabling rapid iteration and testing of high-fidelity interactive simulations. The platform is used by designers and developers in automotive and mobility companies to prototype ergonomics, reachability, and gesture- or eye-driven interfaces before physical mockups. It is delivered as a SaaS platform with an editor for macOS/Windows and mirror apps for Apple Vision Pro, Meta Quest, and iOS/iPadOS.

Key features

  • Prototype spatial UX for vehicles and interiors
  • Validate high-fidelity materials and trims in MR
  • Test gesture and eye tracking interactions
  • Simulate true scale scenarios and usability
  • Collaborative design with real-time sync
  • Import 3D models, textures, audio, video
  • Export prototype states as GLB files
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