Optimal Workshop

The product is a SaaS platform for user research that covers prototype and concept validation, usability testing, navigation and content testing, participant recruitment, and AI-assisted analysis to reduce late-stage rework and improve findability. It sells to product, design, content, marketing and research teams in mid-market and enterprise organizations across sectors such as government, aviation, banking and technology. It is delivered as a SaaS platform with a free tier and enterprise plans, offering unlimited testing and seats, Figma import, and access to 10M+ verified participants in 150+ countries.

Key features

• Prototype testing and concept validation
• Figma import for wireframes and prototypes
• A/B testing of design alternatives
• Screen and audio recording
• Mobile app testing on devices
• Participant recruitment 10M+ in 150+ countries
• Card sorting for information architecture
• Tree testing for navigation
• First-click testing
• Surveys and interviews
• Qualitative insights analysis
• AI-powered pattern and theme analysis
• Video recording, analysis and insights
• Mixed methods testing
• Live site testing