MarketMuse

The product is AI software for content strategy that analyzes a site's inventory, identifies topic authority and competitor gaps, and recommends what to write or update and how comprehensive it should be to rank. It is for content strategists, SEO specialists and marketing teams in B2B and mid-market to enterprise organizations that publish at scale. It is delivered as a SaaS platform that uses proprietary topic modeling and inventory-level analysis rather than keyword-by-keyword commodity data.

Key features

• Competitive content analysis
• Content cluster identification
• Automated content inventory
• Content planning roadmap
• Content brief generator
• Content optimization recommendations
• Personalized topic difficulty scoring
• Competitor gap analysis
• Topic authority analysis
• Link recommendations
• Keyword and intent analysis
• Content quality analysis