Looker
A business intelligence and embedded analytics platform that provides governed data exploration, real-time dashboards, and conversational analytics to turn warehouse data into consistent insights and actions
The product is a business intelligence and embedded analytics platform that provides governed data exploration, real-time dashboards, and conversational analytics to turn warehouse data into consistent insights and actions. It is for data and analytics teams, business users and executives in mid-market to enterprise organizations that need self-service and embedded reporting. It is delivered as a cloud SaaS on Google Cloud with a semantic layer defined in LookML, Gemini-powered agents and APIs for embedding.
Key features
- Conversational analytics with natural language querying
- Dashboard Agents for AI summaries and deep-dives
- Universal semantic layer with LookML
- Data blending with CSVs and local files
- Embedded analytics via APIs and SDKs
- Low-code iframe for conversational AI
- Custom multi-turn agentic workflows
- SSO with Google Cloud IAM
- Private networking and BigQuery integration
- Self-service BI with AI Quick Starts
- Governance and audit-ready consistency
- No social media activity within the last 30 days
GTM channels
- Blog
- Newsletter
- Partner program
- Referral program
- Affiliate program
- Marketplace
- Community
- API
- Docs
- Changelog
ICP
- Data analytics teams
- Executives founders
- Enterprises
VendorGoogle Cloud