Lightfeed

The product is a competitor intelligence platform that tracks competitor pricing, promotions, assortment changes, MAP violations, product matching, and SEO strategies across retail chains and store locations. It serves marketing teams, data and analytics teams, and executives at business-to-business retail organizations. It is delivered as a software-as-a-service platform with pricing intelligence, monitoring, and discovery workflows available via subscription including a free tier and enterprise options.

Key features

• Competitor price tracking
• Promotion and sales monitoring
• Store-level price comparison
• Price history tracking
• MAP violation detection
• MAP violation alerts
• Automatic competitor product discovery
• Exact and similar SKU matching
• SEO strategy monitoring
• Keyword gap analysis