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Frictionless

Scans e-commerce stores to diagnose behavioural friction and AI-agent readability issues that block purchases

frictionlessai.netAnalyticsApr 2026Hamburg, Germany

The product is a diagnostic tool that scans e-commerce stores to identify why human buyers abandon purchases and why AI shopping agents cannot read or recommend products. It runs deterministic checks on machine-readability and behavioural friction patterns with evidence quoted from the store's own pages. It is for marketers and e-commerce operators in B2B and small to mid-size businesses managing online stores. It is delivered as SaaS with free checks and paid audits, using static scans without machine-learning black boxes.

Key features

  • 7 deterministic AI-readiness checks
  • 14 behavioural friction pattern detection
  • AI agent purchase simulation walk
  • Machine-readable product schema check
  • Shipping and return policy verification
  • robots.txt and llms.txt audit
  • Behavioural score with quoted evidence
  • Synthetic shopper personas and copilot chat
  • Top 20 pages scored and ranked
  • No social media activity within the last 30 days
GTM channels
  • Blog
  • Docs
ICP
  • Marketing teams
  • Ecommerce merchants
  • SMB owners