Flyweel

A finance operations platform that connects advertising spend to revenue and accounting to reconcile ad invoices, unify reporting across ad platforms, CRM and accounting, and provide funding tied to campaign performance. It is for finance teams, marketing teams and executives at B2B service businesses, lead sellers and B2B SaaS companies that run paid ads. It is delivered as a SaaS platform with live reconciliation and AI agent features and a roadmap for capital, cards and agentic budgets.

Key features

• AI agent for ads and revenue queries
• Unified view across ad platforms
• Ad MCP query from AI clients
• Automated invoice matching to Xero
• Performance capital tied to ROAS
• Virtual cards scoped per campaign
• Yield on idle ad-account balances
• Autonomous budget reallocation
• Google Ads integration
• Meta Ads integration
• Pipedrive CRM deal tracking
• Xero invoice reconciliation
• Team members and roles with no seat fees
• Unified reporting across platforms