Fin2cents

The product is a gamified investing education platform with a portfolio sandbox and backtesting using real market data that helps beginners learn investing fundamentals and test strategies without financial risk. It sells to individual consumers and new retail investors who want to understand risk tolerance and build confidence before investing real money. It is positioned as an education-first alternative to speculative trading, delivered through a guided app with lessons, quizzes, leaderboards, and retirement tools in a risk-free practice environment.

Key features

• Guided investing lessons
• Portfolio sandbox simulation
• Risk tolerance assessment
• Backtesting with real market data
• Multi-asset support (stocks, bonds, real estate, crypto)
• Daily quizzes and leaderboards
• Retirement planning tools
• Research insights and articles