Endpoint Context Protocol
Uses HTTP content negotiation to serve semantic content to agents and HTML to browsers from the same URL without new infrastructure
The product is a developer infrastructure layer that uses HTTP content negotiation to serve clean semantic markdown to AI agents and HTML to browsers from the same URL, making existing websites readable and actionable for automated clients without new routing, subdomains, or infrastructure. It sells to software developers and engineering teams responsible for business websites that need agent discovery. It is positioned as using the existing web standard as intended rather than adding a new protocol or app layer on top of the web.
Key features
- HTTP content negotiation via Accept and Sec-Fetch-Dest
- Same URL serves humans and agents
- Returns semantic markdown to agentic callers
- Returns HTML to browsers
- ecp.json route mapping to markdown files
- Opt-in routes with unlisted routes safe
- URL-first agent discovery
- Live operational context exposure
- Actionable API and MCP discovery
- Vary header handling for negotiation
- Deploys on Cloudflare, Vercel, Netlify, Firebase
- Supports Express, Next.js, WordPress, Deno
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ICP
- Software developers
- Engineering teams
- DevOps sre teams