Encharge

The product is a marketing automation platform for email and user journeys that helps nurture leads, onboard users, and convert trials through behavior-based emails, segmentation, and automated flows. It is for marketers and sales teams at B2B and SaaS growing businesses and mid-market companies managing lead nurturing and product onboarding. It is delivered as a SaaS platform with a visual drag-and-drop flow builder, 50+ native integrations, and 100+ automation triggers without requiring code.

Key features

• Visual flow builder for user journeys
• Targeted one-off broadcast newsletters
• Behavior-based triggered emails
• Event tracking and management
• User segmentation for SaaS
• Unified user profiles with activity history
• Email personalization
• Drag-and-drop email editor
• A/B tests for broadcasts and flows
• Lead scoring
• Website tracking for page visits
• Native website forms
• Free email verification
• Transactional emails
• Company profiles for account-based marketing
• Custom objects for data model
• 50+ native integrations
• Stripe billing automation
• Facebook Ads audience sync
• HubSpot two-way sync