Ecwid

The product is an e-commerce shopping cart and online store platform that lets merchants add a store to an existing website or build a new one and manage inventory, orders, payments, taxes, and shipping from a single place. It sells to small businesses and merchants at any stage from first sale to scaling, including those selling via websites, social platforms, marketplaces, and in-person. It is delivered as a SaaS platform with customizable themes, sales channel connections, integrations, and an app market.

Key features

• Add store to any website
• Customizable themes and content blocks
• Centralized inventory management
• Centralized order management
• Centralized pricing management
• Payment processing integration
• Automated tax calculation at checkout
• Automated shipping cost calculation
• Shipping label generation
• Real-time shipping tracking
• Automated email campaigns
• Cart abandonment email reminders
• Post-purchase follow-up emails
• Scheduled product discounts
• Automated ad campaign creation
• AI product photo background removal
• Domain purchase and connection
• Free SSL certificate
• Multi-channel sales (Amazon, social, POS)
• Customer behavior reports
• Custom code and Next.js customization
• Staff accounts