Drip

The product is an ecommerce email marketing and automation platform that helps businesses design and send emails, segment audiences, automate multi-channel campaigns, capture subscribers with forms and pop-ups, and track performance and deliverability. It is for ecommerce merchants and marketing teams at small businesses and lean teams that run online stores on platforms such as Shopify, WooCommerce and BigCommerce. It is positioned as an alternative to platforms like Klaviyo and Mailchimp, offering enterprise-level automation and segmentation at a lower cost and with less complexity.

Key features

• Email design and sending
• Dynamic segmentation
• Embedded forms
• Marketing automation
• Onsite pop-ups
• Customer insights and reporting
• Shopify integration
• WooCommerce integration
• BigCommerce integration
• Facebook Custom Audiences integration