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Countdown Treasure

Organizes a real-world treasure hunt with hidden gold, encouraging outdoor exploration and community engagement.

A community-driven outdoor treasure hunt event that organizes a real-world search for hidden gold in the Blue Ridge Mountains, solving the problem of providing an engaging outdoor activity. It targets consumers and marketers interested in community experiences and charitable causes. The event is positioned as a free or low-cost alternative to gambling, emphasizing outdoor exploration and community support, with a delivery model of a time-limited physical hunt.

Key features

  • Outdoor treasure hunt with hidden gold
  • Community forum with over 10,000 messages
  • Charity donations totaling $21,000
  • Free participation option
  • Low-cost entry fee of $20
  • No social media activity within the last 30 days
GTM channels
  • No GTM activity detected
ICP
  • Consumers general
  • Marketing teams