Cello

Cello is an AI-powered referral platform that enables SaaS companies to add peer-to-peer referral programs to their products in hours. It solves the problem of acquiring new customers through word-of-mouth by automating the setup and management of referral and partner programs. The platform targets marketers and sales teams at B2B SaaS companies of various sizes, from startups to enterprises. It is positioned as an easy-to-implement solution that leverages AI to streamline the referral process, distinguishing itself from manual or less automated alternatives.