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Capterra

Online software marketplace for finding, comparing, and choosing business software with verified reviews and research

www.capterra.comMarketplaceArlington, United States51-200

An online software marketplace and directory that helps businesses find, compare, and select software using verified user reviews, ratings, and independent research to address difficulty evaluating options and pricing. It sells to executives, IT teams, and other business buyers in small, mid-market, and enterprise companies across functions such as HR, finance, marketing, and operations. It is delivered as a free-to-use web marketplace supported by vendor referral fees, providing search, side-by-side comparisons, and advisor consultations.

Key features

  • Verified user reviews search
  • Software comparison and evaluation
  • Independent research insights
  • Category browsing and filtering
  • Ratings and review sentiment analysis
  • Advisor consultation booking
  • LinkedIn0.6/day
GTM channels
  • Blog
  • Creative ads
ICP
  • Executives founders
  • IT teams
  • SMB owners