Cantrip

The product is an on-demand go-to-market advisor that helps founders who have shipped a product but have no users, plan, or budget to find their first 100 users by mapping their market and providing concrete next steps. It is for founders, executives, and marketers at bootstrapped B2B startups and small companies who need marketing guidance without hiring outside help. It is positioned as an alternative to $200-per-hour consultants and $5,000-per-month fractional CMOs, offering similar expertise at a fraction of the cost through a credit-based SaaS and MCP integration.

Key features

• Describe product via README or pitch deck
• Build Context Graph of business and customers
• Identify ideal customer profile
• Identify where customers hang out
• Identify competitors and differentiation
• Draft positioning and messaging framework
• Prioritize channels to try first
• Generate weekly action playbook
• Generate outreach templates
• Research online communities
• Compare pricing to competitors
• Write Product Hunt launch plan
• Generate social media graphics
• Build complete go-to-market playbook
• MCP server for inline guidance
• Web dashboard access