Avid

The product is a media intelligence platform and suite of video, audio, and news production tools that orchestrate workflows, manage content, and enable capture, editing, and distribution of media across broadcast and digital channels. It sells to broadcasters, newsrooms, post-production teams, live sound engineers, music creators, and educational institutions, serving journalists, editors, designers, and other media professionals in business environments. It is delivered as cloud-native software with integrated hardware and on-premises and cloud production workflows via open-protocol IP ingest.

Key features

• AI-powered workflow orchestration
• Intelligent recommendations into creative process
• Cloud-native collaboration across workflows
• Capture and playout IP streams
• Remote IP contribution over Internet
• Real-time SRT playout to any receiver
• Manage and edit playlists and playout
• Edit and share media while capturing
• Preview and edit media during recording
• Access timecode and closed captions data
• Add graphics and branding to growing files
• Automate ingest via MediaCentral Acquire app
• Control multiple Stream channels efficiently
• Capture multiple compressed IP streams
• Direct ingest to Avid NEXIS storage
• Support SRT and RTMP streaming protocols
• High-performance storage for video editing
• Pro Tools integration with dedicated hardware
• Scalable live sound mixing platforms
• Music creation with AI assistance