Adzooma

A PPC management platform that audits Google, Microsoft and Meta Ads accounts to find wasted spend, disapprovals, broken tracking and campaign structure issues, and provides recommendations to optimise bidding, budgets and targeting. It sells to agencies, in-house marketers, freelancers and eCommerce brands that manage paid search and social campaigns. It is delivered as SaaS with a free tier, offering cross-platform dashboards, automated audits, alerts and one-click fixes.

Key features

• PPC account audits across platforms
• Wasted spend detection
• Budget tracking and pacing
• Performance scorecards for PPC and SEO
• Automated performance alerts
• Performance Max toolkit management
• Shopping ads and feed optimization
• Ad copy and RSA optimization
• Conversion tracking repair and setup
• Audience expansion and remarketing
• Ad extensions and assets management
• Keyword and bidding optimization
• Ad scheduling optimization
• Cross-platform reporting dashboard