Adobe Premiere Rush

The product is a free mobile video editing app for iPhone that creates social videos on a precise multi-track timeline, addressing the need to trim, layer, and polish clips, audio, and captions on the go with generative AI tools. It sells to designers, individual consumers and business users who create social content, including creators and small teams producing YouTube Shorts and other short-form video. It is delivered as a free native iOS app with no watermarks or ads, where users pay only for generative AI credits when used and can publish directly to YouTube.

Key features

• Multi-track timeline editing
• Unlimited tracks overlay
• Trim, reorder and layer clips
• Cinematic color in one tap
• Animated captions
• AI sound effects generation
• Voice-to-sound-effects via microphone
• Generate stickers and images with AI
• Extend backgrounds with AI
• Turn images into clips
• 4K high-performance native iOS editing
• YouTube Shorts templates and effects
• Direct publishing to YouTube
• Access to stock images and videos
• No watermarks or pop-up ads