Adobe Firefly

The product is a generative AI platform for creating and editing images, video, audio, and designs from text prompts, sketches, and existing media, addressing the need to produce and refine creative assets quickly. It sells to designers, photographers, video editors, marketers, and social media creators in both consumer and business contexts. It is positioned as a single workspace that combines commercially safe Adobe models with third-party models from Google, OpenAI, Kling AI and others, with precision controls, editing tools, and Content Credentials for transparency.

Key features

• Generate AI image from text
• Generate image from image
• Generate image from sketch
• Generate portrait and headshot
• Generate AI video
• Generate video from image
• Generate talking avatar
• Generate animation
• Translate video
• Generate vision board
• Generate storyboard
• Generate mood board
• Generate AI art and character
• Generate background and sticker
• Generate music
• Generate AI voice
• Generate speech from text
• Generate sound effects
• Translate audio and dub
• Remove object from photo
• Remove person from photo
• Upscale image with AI
• Expand image with AI
• Style transfer for images
• Edit video with AI
• Upscale video with AI
• Collaborate on Firefly Boards