13-Virtues
A 90-second daily practice app that guides users through one virtue per week, marking faults to reveal recurring weaknesses and growth over a 13-week cycle.
A 90-second daily practice app based on Benjamin Franklin's 1726 method, helping users build character by focusing on one virtue per week and marking faults instead of streaks. It targets individuals seeking personal growth, including executives, HR professionals, and general consumers, with a B2C and B2B model. The app is positioned as a modernized version of Franklin's method, with self-check questions for contemporary temptations, and is delivered as a SaaS product with lifetime access.
Key features
- One virtue per week
- Mark faults, not streaks
- 13-week cycle
- Self-check questions for each virtue
- Ledger reveals recurring faults
- No subscription, lifetime access
- 30-day money-back guarantee
- Available on iPhone, Android, desktop
Social posts
- No social media activity detected
GTM channels
- Blog
ICP
- Consumers general
- Executives founders
- HR people teams