SYMAR

Provides AI personas for synthetic surveys, focus groups, and interviews to generate customer insights quickly.

www.symar.aiAIBrno, Czechia1-10OpinioAI International, s.r.o

A synthetic market research platform that uses AI-generated personas to conduct surveys, focus groups, and interviews, delivering customer insights in under 24 hours. It serves insights, marketing, product, and strategy teams in mid-market and enterprise companies. The platform is positioned as a faster, more cost-effective alternative to traditional research, eliminating recruitment delays and respondent bias.

Key features

Build synthetic personas
Add synthetic memories
Run synthetic surveys
Conduct synthetic focus groups
Perform 1-on-1 interviews
Evaluate creative content
Analyze data and generate insights
Create custom models

B2B For Product Martech EMEA For Marketers Product Hunt AI-Native Growth+3

www.symar.ai

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Data analytics teams
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Product teams

Recent go-to-market activity

Where does synthetic research hold up against human evidence? We worked with a leading FMCG company to find out, testing SYMAR across four studies covering packaging, shelf execution, and flavor preference. The results showed both value and clear limits: • Packaging: Eight of nine rating measures showed mean absolute error of 0.12–0.28 scale points against human benchmarks. Useful for diagnostics, but not proof of reliable winner selection. • Shelf execution: Synthetic feedback surfaced practical questions about quantity, sharing, and value, even where human and synthetic signals diverged. • Flavor preference: The synthetic ranking did not reproduce the human ranking. Human validation remained essential. The opportunity isn’t to replace every consumer study. It’s to explore more ideas, sharpen the next iteration, and focus human research where it matters most. Swipe through the findings, then explore the full case study: https://lnkd.in/dA6kxhH3
LinkedIn · getopinioai · Nov 4, 2026

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