Causality Engine

A causal attribution tool for ecommerce brands that analyzes GA4 exports to determine which marketing channels actually drove revenue, solving the problem of inflated and conflicting platform-reported metrics. It targets ecommerce merchants and marketing teams at small to mid-sized companies with over €10k monthly revenue and multiple active channels. The service is delivered as a pay-per-use SaaS, with a one-time €99 report or a €299 monthly subscription, requiring no pixel or SDK installation.

Key features

• Per-channel incremental ROAS with confidence intervals
• Platform-reported vs causal comparison for every channel
• Budget reallocation recommendations
• Exportable report
• Automated GA4 ingestion
• Chatbot for ad-hoc questions
• Developer API for marketing agents